I am just reminiscing about all those moments when I thought the person on the other end of the phone was so intrigued by what I was saying that they were struck with silence; in actuality I was talking to myself the whole time!!! I REALLY hate dropped calls!
This ad was a great outdoor billboard that truly leveraged the idea of being larger than life. Dropped calls ruin the consumers’ experience of using a cell phone so the fallen piece of the ad not only reinforces the inconvenience of the dropped phone call but also shows that the former wireless phone company known as Cingular wanted to alleviate this nuisance.
